Program Design Sprint

3 × 90-Minute Sessions

Strategy + Design

Launch-Ready Plan

Great programs don't happen by accident.

You have expertise worth sharing. You've thought about creating a program, course, or group education or training offering for a while now.

But ideas without structure lead to:

Scope creep that turns a focused offering into an overwhelming mess
Months of building before you know if anyone actually wants it
Pricing paralysis because you're not sure what the market will bear
Launch fatigue from trying to figure out delivery, tech, and marketing all at once

The Program Design Sprint gives you the structure to turn your expertise into a program people will pay for.

What’s Included

Three sessions. Three outcomes.

Session 1

Program Concept & Positioning

We clarify who your program is for, what transformation it delivers, and how it stands apart in a crowded market.

You’ll walk away with:

Completed program design canvas with your core offer defined
Clear articulation of your ideal learner and their journey
Positioning statement that differentiates you from alternatives

Session 2

Curriculum & Delivery Model

We'll take your concept and design the learning experience—what you'll teach, how you'll teach it, and in what sequence.

You’ll walk away with:

Program blueprint with key results mapped
Delivery model recommendation (live, online, hybrid) matched to your goals
Clarity of the design framework you can apply to future offerings

Session 3

Launch & Go-to-Market Strategy

We'll build the operational foundation for your program—how to price it, how to validate demand, and how to get your first learners enrolled.

You’ll walk away with:

Pricing model aligned with your value and market
Validation strategy to test demand before you build everything
Launch roadmap with clear next steps

What you’ll have when we’re done

Program Design Canvas: A single-page view of your offering, audience, and unique value
Curriculum Blueprint: A structured outline ready to develop into content
Launch Roadmap: A step-by-step plan from validation through first cohort
Session Recordings: Access to recordings of all three sessions
Resource Library: Templates, examples, and tools referenced in sessions

Who This Is For

This is built for…

Higher education leaders designing programs, certificates, or professional development offerings
Association executives creating member education and credentialing programs
Consultants and coaches ready to scale beyond 1:1 work
Subject matter experts who want to package their knowledge into a repeatable offering
Entrepreneurs who've been "thinking about" a program for too long
Creators who want strategy before they start building slides

This is NOT for:

Anyone looking to launch next week (you need time to implement)
People who want someone else to build the program for them
Those not willing to make decisions and commit to a direction

How It Works

Discovery Call

We talk through your current situation, goals, and whether the Sprint is the right fit. No pressure, no pitch—just clarity.

Prep & Scheduling

We’ll schedule your three sessions over 2–4 weeks (flexible to your calendar).

Session 1: Concept & Positioning

Build your program concept and positioning strategy.

Session 2: Curriculum & Delivery Model

Design the learning experience and delivery model.

Session 3: Launch and Go-to-Market Strategy

Create a clear plan for launching the program.

Implementation

You leave with everything you need to move forward, or continue with ongoing support.

What Happens Next

Ready to go deeper? There’s a path for that.

The Sprint shows you what’s possible. Ongoing support and services helps you scale it.

The Program Design Sprint is designed to stand alone. But for teams who want continued guidance, it leads naturally into ongoing support where you'll:

Develop full curriculum content with feedback and refinement
Build out your tech stack and delivery systems
Create marketing assets and launch sequences
Navigate enrollment processes and learner management

Frequently Asked Questions

How long does the Sprint take?

Most clients complete all three sessions within 2–4 weeks, though we can adjust pacing based on your schedule.

Is this for first-time program designers or experienced ones?

Both. First-timers get a proven framework to avoid costly mistakes. Experienced teams get fresh perspective and structure to improve what they've already built.

What if I'm not sure what kind of program I want to create?

That's exactly what Session 1 is for. We'll explore options and land on the right format for your expertise and goals.

Do I need to have my content already created?

No. The Sprint helps you design the program. Content development comes after—and you'll have a clear roadmap for it.

What if I've tried to launch a program before and it didn't work?

Good—you'll get more out of this. We'll look at what happened and design something more likely to succeed this time.

What happens after the Sprint?

You'll have everything you need to move forward independently. If you want support during development or launch, we can discuss ongoing services and support options.

Ready to turn your expertise into a program that works?

Book a discovery call. We'll talk through your goals and figure out if the Sprint makes sense—or if something else would serve you better.

Book a Call

Program Design Sprint

3 × 90-Minute Sessions

Strategy + Design

Launch-Ready Plan

Great programs don't happen by accident.

What’s Included

Three sessions. Three outcomes.

Session 1

Program Concept & Positioning

Session 2

Curriculum & Delivery Model

Session 3

Launch & Go-to-Market Strategy

What you’ll have when we’re done

Who This Is For

How It Works

Discovery Call

Prep & Scheduling

Session 1: Concept & Positioning

Session 2: Curriculum & Delivery Model

Session 3: Launch and Go-to-Market Strategy

Implementation

What Happens Next

Frequently Asked Questions

How long does the Sprint take?

Is this for first-time program designers or experienced ones?

What if I'm not sure what kind of program I want to create?

Do I need to have my content already created?

What if I've tried to launch a program before and it didn't work?

What happens after the Sprint?

Ready to turn your expertise into a program that works?

Send a Message